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Feb. 8, 2026
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Marketing

Future of brand innovation depends on post-sale engagement

February 19, 2021

Brand relationships are ongoing, interactive processes between customer and brand. Image credit: Getty

 

By Nora Howe

As the global pandemic upended the traditional business growth model, 2020 saw a shift from constant acquisition of prospective customers to targeting existing audiences and increasing brand retention.

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  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  2. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  3. Kering Generation Award X Jewelry returns
  4. Versace hires Pieter Mulier as chief creative officer
  5. Diane von Furstenberg named Icon in The Time 100
  6. Gucci studies connection in spring/summer 2025 campaign
  7. David Yurman selects finalists for inaugural $50K design grant
  8. Call for nominations: Luxury Women to Watch 2017
  9. Stella McCartney films trashy tale to inspire mindful consumption
  10. Sotheby's saw record number of new online customers in 2017
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