Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
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","iv":"32ae53a9467ec71d1ac76fb677efede9","s":"6e4b7df8b2f55c4d"}
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