Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
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","iv":"eeb784b83d9e09f4a95ecc030eacbd05","s":"71deb95b2e9dd38b"}
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