Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
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","iv":"9d6494dbb0b7ca4ebf0a651ab8eb1849","s":"587ab674ac15b087"}
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