Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
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","iv":"a488c3d83c3594cb5aea19711e2a22dc","s":"339a3197ede68a0b"}
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