Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
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","iv":"4256ce06997c6410ae02db9d3521595b","s":"78a675d4bb78744b"}
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