Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
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","iv":"71c24bb8774b5102bfb9851ae1d019a2","s":"8be3ef642059a298"}
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