Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
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","iv":"fa36b14ec1f315f710c411a72bd41d43","s":"f4ff30804ebbcbb8"}
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