Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
{"ct":"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","iv":"d2c923004dd740c515214584c108c875","s":"e07a154b66b4d60b"}
Share your thoughts. Click here