Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
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","iv":"5c3729defe65e15857c8190a70846e9f","s":"5e6b68b6fd5b3b9d"}
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