Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
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","iv":"ad65b4f84c3f48287f955ecced473ebd","s":"87ea9b4b7712c00e"}
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