Media/publishing
March 10, 2021
GAFFER partnered with Valentino to launch an exclusive content campaign with Real Madrid and Brazilian International soccer footballer Vinícius Júnior. Image courtesy of GAFFER
By Katie Tamola
London-based media platform GAFFER is connecting brands with the United Kingdom’s most prominent and marketable athletes in an effort to bring authenticity to younger consumers.
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