Luxury Daily
World’s leading luxury business publication
Nov. 29, 2021
  1. Consumers find new value in luxury travel: American Express
  2. Louis Vuitton designer Virgil Abloh dies of cancer
  3. How luxury brands can win Gen Z and millennial shoppers
  4. Georg Jensen birthday campaign plays up brand's heritage
  5. Mikimoto positions pearls as everyday accessory in new ad effort
  6. Mercedes channels Santa Claus’ good list in multichannel holiday push
  7. Carolina Herrera seeks rebellious men with powerful fragrance ad
  8. Loyalty is largest obstacle for online luxury beauty retailers: report
  9. Gucci offers consumers stylish avatars in gaming collaboration
  10. Montblanc “raises the stakes” with historical series
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Media/publishing

GAFFER matches luxury brands with UK footballers, expanding audiences

March 10, 2021

GAFFER partnered with Valentino to launch an exclusive content campaign with Real Madrid and Brazilian International soccer footballer Vinícius Júnior. Image courtesy of GAFFER

 

By Katie Tamola

London-based media platform GAFFER is connecting brands with the United Kingdom’s most prominent and marketable athletes in an effort to bring authenticity to younger consumers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Consumers find new value in luxury travel: American Express
  2. Louis Vuitton designer Virgil Abloh dies of cancer
  3. How luxury brands can win Gen Z and millennial shoppers
  4. Georg Jensen birthday campaign plays up brand's heritage
  5. Mikimoto positions pearls as everyday accessory in new ad effort
  6. Mercedes channels Santa Claus’ good list in multichannel holiday push
  7. Carolina Herrera seeks rebellious men with powerful fragrance ad
  8. Loyalty is largest obstacle for online luxury beauty retailers: report
  9. Gucci offers consumers stylish avatars in gaming collaboration
  10. Montblanc “raises the stakes” with historical series
VIDEOS
More Videos

MORE IN Media/publishing
Meta removes certain ad targeting options, expands ad controls
Pinterest launches TV features
Facebook rebrands as Meta
Condé Nast appoints new editorial head of Vogue Germany
Pinterest encourages creativity, discovery with new shoppable integration
Hearst names Jonathan Wright new international president



RECENT ARTICLES
Louis Vuitton designer Virgil Abloh dies of cancer
Day’s wrap: Nordstrom, Saks, Accor and Oscar de la Renta
Saks enlists Michelle Obama for holiday kickoff event

Accor introduces new luxury hotel brand, Emblems Collection
Nordstrom sales return to pre-pandemic levels, but digital stalls
Louis Vuitton embraces holiday magic with cinematic campaign