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Media/publishing

GAFFER matches luxury brands with UK footballers, expanding audiences

March 10, 2021

GAFFER partnered with Valentino to launch an exclusive content campaign with Real Madrid and Brazilian International soccer footballer Vinícius Júnior. Image courtesy of GAFFER

 

By Katie Tamola

London-based media platform GAFFER is connecting brands with the United Kingdom’s most prominent and marketable athletes in an effort to bring authenticity to younger consumers.

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  1. Marc Jacobs teams up with Tao Group Hospitality at Coachella
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  4. Fairmont Hotels launches ‘Wellness Without Walls’ with footballer Kylian Mbappé
  5. Culture is luxury’s next competitive edge
  6. Air France unveils Le Bon Marché pop-up for holiday shoppers
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  8. First-quarter revenue at Kering drops 6pc
  9. Apple Watch's entrance into luxury may spur future collaborations
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