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April 23, 2024
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Media/publishing

GAFFER matches luxury brands with UK footballers, expanding audiences

March 10, 2021

GAFFER partnered with Valentino to launch an exclusive content campaign with Real Madrid and Brazilian International soccer footballer Vinícius Júnior. Image courtesy of GAFFER

 

By Katie Tamola

London-based media platform GAFFER is connecting brands with the United Kingdom’s most prominent and marketable athletes in an effort to bring authenticity to younger consumers.

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  1. Luxury growth at L’Oréal lags in Q1
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  4. Ginori 1735 applies pastel twists to tableware staples
  5. Tapestry, Capri Holdings respond to FTC lawsuit opposing merger
  6. Rolls-Royce to debut bespoke commissions at Auto China 2024
  7. Luxury Unfiltered: Brand stories are the secret to creating desirability
  8. Bon Appétit out with first ‘Drinks’ issue in over 50 years
  9. Saks prelaunches seasonal styles from Prada
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Luxury growth at L’Oréal lags in Q1