Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Pandemic pivot lessons from outside the luxury sphere

March 10, 2021

K-pop girl group Blackpink for sportswear brand Adidas. Image credit: Adidas

 

Luxury labels can learn from how mass-market brands pivoted after the COVID-19 pandemic upended the ecommerce and retail businesses.

To read the entire article, please subscribe or