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Home furnishings

Gaggenau delves into craftsmanship, history with multichannel culinary project

August 24, 2016

Gaggenau Restaurant 1683 takes inspiration from the Black Forest Gaggenau Restaurant 1683 takes inspiration from the Black Forest

 

By Sarah Jones

German appliance maker Gaggenau is inviting consumers to explore its 333-year heritage through a multi-sensory experience.

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1 thought on “Gaggenau delves into craftsmanship, history with multichannel culinary project”

  1. Christina Fürst says:
    August 26, 2016 at 3:57 am

    Amazing concept right in line with some of the key trends in luxury today – the perfect combination of high quality, heritage, craftsmanship, innovation, and transmuting the product sale into the high art of brand experience at its best (touching all five senses). Kudos to @Ms. Kruusi!

 
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  1. Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle
  2. EBay gives legitimacy to secondhand luxury with new program
  3. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  4. Net-A-Porter’s shoppable Porter magazine sees 90K product scans in inaugural year
  5. Ecommerce to account for 18pc of luxury sales by 2025: McKinsey
  6. Why mobile wallets are the new credit card
  7. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  8. Instagram registers 15x more engagement than Facebook: L2
  9. Four Seasons: Engagement carries more value than number of social followers
  10. 82pc consumers think online advertisers obtain too much personal information: report
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