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Retail

Galeries Lafayette turns flagship store into polar wonderland with augmented reality

November 9, 2016

Mockup of Galeries Lafayette window display for holiday 2016 Mockup of Galeries Lafayette window display for holiday 2016

 

By Sarah Jones

French department store chain Galeries Lafayette is leveraging its foot traffic and added attention around the holiday season to promote an environmental cause.

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  1. Christian Louboutin breaks cosmic '50s-themed campaign for Starlight Collection
  2. Moncler transforms timeless Tod’s for new capsule release, classic face fronts campaign
  3. Columbia MBA LEF class to Cartier: Welcoming experience, storytelling and communication are key
  4. Data-driven creative helps brands go from global to local
  5. Consumers put new spin on old fashion trends for 2023: report
  6. LVMH buys key Italian jewelry manufacturing partner Pedemonte Group
  7. Halston enters sleepwear segment with Australian brand Homebodii
  8. Lanvin Group absorbs South Korean seller as potential of domestic market grows
  9. Hennessy marks World Soil Day via agroforestry viticulture program
  10. Estée Lauder Cos., in major beauty market consolidation, to buy Tom Ford for $2.8B
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