Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
The German automaker is teaming up with record label Universal Music Group and audio software company Dolby to transform its cars into mobile sound mixing studios.
Veteran executive Giuseppe Marsocci brings more than two decades of experience within the organization to the role, most recently serving as deputy managing director and global chief commercial officer.