Worth $500,000, a four-hour portrait session with American photographer Annie Leibovitz is among the many Fantasy Gift experiences the U.S. retailer is promoting via the seasonal campaign.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
The German automaker is teaming up with record label Universal Music Group and audio software company Dolby to transform its cars into mobile sound mixing studios.