NEW YORK – Instead of eliminating the role of the travel agent, technology has actually increased consumers’ desire for a human interaction, according to a marketing strategist from high-end hospitality network Virtuoso.
Luxury Daily's live news updates from Oct. 19 - Story of Gianni Versace’s death coming to the small screen; The Plaza practices modern etiquette in new educational program; Armani embraces global consumer as New Normal for fall/winter 2016; Pucci outfits Illy tablewares with its bright, color-block city scenes.
Today in luxury marketing - Eddie Borgo joins Tiffany & Co. as collaborator; Is the new Style.com working?; Still ticking: The improbable survival of the luxury watch business; A light at the end of the tunnel for luxury.
A striking 34 percent of marketers list mobile marketing as their most difficult tactic to execute. Fewer than 30 percent say they have an “excellent” grasp of mobile advertising, and 22 percent described their understanding as “poor.”
Italian fashion house Giorgio Armani is promoting the idea of a global, multi-faceted beauty—reflective of its international consumer base—for its New Normal campaign.
NEW YORK – According to a Fabergé executive at Luxury Interactive, it takes nine times as much effort to create a new consumer relationship than it does to maintain an existing one.
Register now for the nation's premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
Consumers are increasingly expecting a seamless experience across channels, and marketers are taking note, incorporating digital touchpoints into their physical retail channels.
NEW YORK – Instead of focusing on client retention, retailers should be focused on reducing their sales associate turnover, according to the CEO of the Luxury Institute.
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
PALM SPRNGS, CA – A Nordstrom executive at the Mobile Shopping Summit 2016 detailed how the department store chain leverages mobile to personalize the in-store shopping experience.
NEW YORK – Fine art is at the top of the luxury pyramid, and today’s luxury brands should strive to be modern-day Medicis by becoming patrons, says an Artsy senior executive.
Luxury Daily's live news from Oct. 18 - Burberry retail revenue up 2pc in H1; Marriott, Starwood extend rewards flexibility to loyalty credit cards; Ralph Lauren highlights trend transcendent fashions in portraiture; Coldwell Banker ramps up luxury Previews program with global focus.
Today in luxury marketing - The dark side of digital luxury; Emilio Pucci to move Florence employees to Milan; Sales of luxury London properties collapsed by 86pc in past year; Charities thinking twice about galas at Trump's Mar-a-Lago.
