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French fashion house Lanvin is weaving a contemporary fairy tale in which the heroine is a rebellious princess leading a double life.

Italian automaker Ferrari’s F40 model has been selected as the most iconic supercar ever designed.

American Express cardholders will be able to interactively manage their credit accounts through a chatbot in Facebook Messenger, streamlining customer service for on-the-go consumers.

Luxury Daily's live news from July 6 - Yoox Net-A-Porter banks on ecommerce’s annual growth rate of 15pc by 2020; Omega sets sights on eyewear via Marcolin Group license; Marriott, Starwood merger expected to be finalized in coming weeks; 40pc of consumers purchase brand for first time at travel retail point of sale.

Today in luxury marketing - Alibaba launches new platform to fight fakes; Armed with popular apps, resellers stir up Mid-East market; Tesla product tech VP moves to Facebook; Anya Hindmarch on the bags that launched themselves.

The shift from desktop to mobile has advertisers following suit, and they are not looking back. Campaign success is now portrayed as the ability to grow a brand's audience by converting prospects that drive mobile purchases, rather than reaching mobile consumers to reinforce brand awareness and recognition.

The watches and jewelry sector’s global duty-free and travel retail market is valued at $5.7 billion for 2015, according to a new report by the Tax Free World Association.

Marriott International has received authorization from a number of markets where Starwood Hotels & Resorts operates properties following its acquisition of the hospitality chain.

Swiss watchmaker Omega is bringing its brand aesthetic to a new category with a partnership with eyewear licensee Marcolin Group.

Online retailer group Yoox Net-A-Porter is working toward further harnessing the potential of the luxury ecommerce market through 2020.

The second quarter of 2016 saw video advertising advance as native content began to formally take hold of the industry.

French couture house Chanel is harvesting consumer attention through an eye-catching street art installation.

Italian fashion house Fendi is honoring its connection with the city of Rome as the brand begins celebrations for its 90th anniversary.

Japanese beauty brand Shiseido is puckering up to a younger consumer demographic via a connected digital experience.

French fashion label Chloé is partnering with Apple Music to delve into creative director Claire Waight Keller’s free-spirited music tastes.

Starwood Hotels & Resorts is expanding its SPG Keyless room entry capability to enable multiple guests sharing the same hotel room to leverage their smartphones in lieu of physical key cards, showcasing how the technology is evolving to better meet the needs of mobile-savvy travelers.

Luxury Daily's live news from July 5 - Vogue brand enters new market with Arabian edition; BMW teams with Intel, Mobileye for autonomous innovation; Tag Heuer defies gravity through aviation partnership; Mandarin Oriental New York builds bespoke Manhattan adventures for young fans.

Today in luxury marketing - Snapchat takes turn at couture; Tod’s weighs shift in collections sales strategy; Ferrari offers open-top version of $1.1M hybrid LaFerrari; As tastes mature, Chinese crave native materials.

For most marketers, social media is undervalued and misunderstood.

Mandarin Oriental, New York is letting young guests pick their own adventure with the creation of a program exclusively for kids.

Automaker BMW Group is looking to put street-ready autonomous vehicles into production by 2021 with the creation of an open platform with technology partners.