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LVMH-owned cognac maker Hennessy has launched its first United States marketing push for its V.S.O.P Privilège in more than a decade.

Fragrance marker House of Creed is proving that empowerment is an ingredient found in every woman through an exclusive fragrance and charitable outreach effort.

German automaker Porsche is consolidating its image with the redesigned and reengineered 2017 Porsche Panamera.

With the buy button struggling on social media, Pinterest is exploring a different way of capturing the buying opportunity on mobile with a new shopping bag that spans multiple platforms.

Luxury Daily's live news from June 30 - Gucci explores Tokyo’s eccentric enclaves in energetic effort; Mercedes-Benz grants wish fulfillment with luxury carousel; L’Oréal acquires niche perfumery Atelier Cologne; Bugatti, Armani join forces for active lifestyle capsule.

Today in luxury marketing - After Brexit, which way for fashion?; A real rock of a diamond fails to sell at auction; Millennials don't drive? Luxury automakers beg to differ; Singapore bank halts lending for London properties over Brexit vote.

CANNES, France - Cannes Lions’ Festival of Creativity last week attracted the great and good of advertising and marketing. Among them was Peter Horst, chief marketing officer of The Hershey Company, one of the leading chocolate makers nationwide.

CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the consumer products goods giant’s marketing efforts since 2008. He believes in brand building for P&G's portfolio of brands that generated nearly $71 billion in annual sales worldwide.

Italian apparel and accessories house Gucci is continuing its campaign world tour for the fall/winter 2016 season, shooting its fashions on the busy streets of Tokyo.

Beauty group L'Oréal is adding to its luxury perfume portfolio with the purchase of Atelier Cologne.

Italian fashion label Bottega Veneta’s fall/winter 2016 campaign casts an artistically formed landscape as a major player.

Car rental company Europcar made adults feel like kids again with help from Mercedes-Benz.

Italian fashion label Giorgio Armani and French automaker Bugatti are teaming up to dress the man who seeks luxury in all areas of his life.

Experts say make your emails short and sweet, and never send on weekends. How true is that?

Responding to consumers' desire to co-create, luxury marketers launched platforms that allowed for personal expression through a branded medium.

Italian fashion label Prada is portraying a freethinking mentality through a digital effort for its Mod eyewear collection.

French department store chain Galeries Lafayette is strengthening its ecommerce business with the purchase of InstantLuxe.com

Brokerage firm Sotheby's International Realty is inviting consumers inside with a new video series.

British footwear maker John Lobb is highlighting the intimate relationship between a craftsman and his tools in an ongoing film series.

Despite high unemployment and political conflict in the country, Spain’s prime real estate market is showing signs of life, according to a new report by Knight Frank.

Waldorf Astoria Hotels & Resorts is targeting a high-value client with yet another program of exclusive experiences.