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British fashion house Burberry is creating a persona for its new Mr. Burberry scent by documenting the character’s weekend in London.

Jeweler Harry Winston is painting a portrait of a wedding day from the couple’s perspective to show how its diamonds play an integral part in the demonstration of romantic commitment.

Weekly newspaper The Economist has launched a new lifestyle supplement positioned toward a global readership ripe with an intense curiosity for the world around them.

Marketers interested in sponsored mobile videos can build a following of loyal fans by finding publishing partners that reflect their brand image, but creating a call-to-action flow is where the real marketing magic lies.

Luxury Daily's live news updates from April 4 - Anthony Vaccarello exits Versus Versace, takes helm at Saint Laurent; Tom Ford gets personal with Private Collection eyewear; Four Seasons Maui gathers globe-trotting photographers for photo contest; Mercedes reinterprets house codes through fashion design initiative.

Today in luxury marketing - China's grey luxury market threatened by new tax regime; Investments, slowdown in Greater China hurt Ermenegildo Zegna profitability, sales gain in 2015; Trump Hotels breached again; Tesla Motors says reservations for Model 3 surpass 276K.

And when should marketers send out messages?

U.S. fashion label Tom Ford is speaking to the frame aficionado with the launch of its Private Eyewear Collection.

Four Seasons Maui at Wailea, HI is offering consumers the chance to boost their photography skills by hosting a Photocrowd challenge.

Kering’s Yves Saint Laurent has chosen Belgian designer Anthony Vaccarello as its creative director.

Germany’s Mercedes-Benz is teaming with couture designer Alexis Mabille for a contest that asks participants to illustrate the automaker’s identity through fashion silhouettes.

NEW YORK – The luxury world may be unrecognizable in 10 years, according to a New York University professor speaking at the FACC Luxury Symposium 2016.

Online retailer Net-A-Porter is appealing to consumers struggling with styling conundrums with the launch of a curated edit of fashion items.

While millennial consumers have the weakest buying power, they are the most likely of any adult generation to have purchased a luxury good or service within the last 12 months, according to a new report from the Shullman Research Center.

French leather goods maker Louis Vuitton is quite literally packing its bags to take its latest retrospective to Tokyo.

LVMH-owned Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a move expected to boost conversion rates through more accurate facial tracking and rendering.

Italian automaker Ferrari is tapping into its fanbase’s passion with the launch of an interactive content platform.

Canadian chain Fairmont Hotels & Resorts is taking its guests through the Albertan mountains to show off its properties.

Luxury marketers embraced virtual reality's potential for immersive storytelling.

Luxury Daily's live news from April 1: Hedi Slimane departs Saint Laurent Paris; Marc Jacobs sends spring sentiments via Daisy messaging; Luxury brands debut mock products for April Fools’ Day trickery; Barneys connects art, fashion in Karlie Kloss-fronted campaign.

Today in luxury marketing - Marriott to buy Starwood hotels, after Chinese firm quits pursuit; Pop-up stores thrive in a world of failing retailers; In India, luxury goods tango with customers’ age; Pierre Bergé slams designer "Islamic fashion."