Opening a store on Rodeo Drive this summer, the French jeweler is officially marking its arrival in Los Angeles with a themed, two-day event, titled “A Cutting-Edge Journey Since 1858.”
Worth $500,000, a four-hour portrait session with American photographer Annie Leibovitz is among the many Fantasy Gift experiences the U.S. retailer is promoting via the seasonal campaign.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.