Today, Auberge Collection, formerly Auberge Resorts, announced the rebrand, a move the luxury hotel operator says better reflects its expanding portfolio.
The maison’s signature accessory is spotlighted alongside cultural tastemakers, including supermodel Kendall Jenner and English actress Aimee Lou Wood.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
New insights from the French luxury resale platform reveal that value is a primary motivator for secondhand sales among male consumers, with three out of every four citing affordability as a top purchase driver.