With 2.2 million Chinese consumers traveling to the United States, 1.4 million of whom are on return trips, a new publication aims to secure the interest of this coveted consumer group.
Several platforms turned significantly bolder in their efforts to showcase brands last week – quite possibly risking alienating consumers along the way – but, it was Google’s push into the beacon space that will likely have the bigger short-term impact for mobile-savvy marketers.
Italian fashion house Fendi is showing its lighthearted side with a fall/winter campaign that pairs models with artist Sophie Taeuber-Arp’s geometric sculptures.
Waldorf Astoria is paying homage to its namesake Waldorf Salad with a recipe contest in partnership with the California Walnut Commission, which represents the leading growers of one of the dish’s key ingredients.
Italian fashion label Versace is giving Londoners a more immersive experience of the brand through a placement in the luxury housing development AYKON Nine Elms.
The Peninsula Hotels is celebrating its recently released new mobile experience by offering consumers exclusive discounts when they book reservations on their mobile phones or tablets.
Hotels are leaving guests with less to complain about, leading to the highest all-time levels of consumer satisfaction, according to new research from J.D. Power.
The United States, Canada and Britain are now mobile first – and increasingly mobile only - in terms of digital consumer behavior, but not all content is keeping up, according to a new report from comScore.