British jeweler De Beers is continuing to embrace the human element within its advertising with the launch of its first bridal campaign featuring a model.
Waterford Wedgwood Royal Doulton and Jaguar Land Rover are among the brands being transparent about their corporate responsibility through participation in Business in the Community’s 2015 CR Index.
Luxury watch and jewelry brands are significantly lagging behind other industries when it comes to the crucial factor of ecommerce, according to a new report by L2.
British apparel label Turnbull & Asser is celebrating its 130th anniversary with a digital campaign focusing on the personalities within its company who uphold the brand’s British heritage.
Caviar House & Prunier is bringing its signature seafood to travelers looking for luxury with a location at John F. Kennedy International Airport in New York.
French leather goods house Louis Vuitton is reaching out to consumers as they plan their summer vacations with a travel-themed effort on New York magazine’s blog The Cut.
Merchants have only a cursory understanding of mobile transactions even as the volume continues to grow, making it challenging to assess the legitimacy of these transactions, according to a new report from Kount, CardNotPresent.com and The Fraud Practice.
Today in luxury marketing - Elio Leoni Sceti named Coty CEO; Armani's male dress code; Elon Musk had a deal to sell Tesla to Google in 2013; Chinese tourists' luxury spending soars.
A/B testing solutions can be used for so much more than basic optimization. Here are three often overlooked, but powerful, use cases for A/B testing, specifically for mobile marketers.
