British department store Harrods is hosting its first technology branded takeover with Samsung to showcase a range of electronics including its Galaxy S6 smartphone released April 10.
China has been thought of as an emerging luxury market for many years, but those who are considered luxury consumers are no longer "emerging." They have become among the most knowledgeable and the highest spending affluent group in the world.
British department store Fortnum & Mason is getting consumers' senses tingling with a storewide campaign created to appeal to the five senses of sight, sound, touch, taste and smell.
Italian apparel and accessories label Salvatore Ferragamo is reintroducing its Ballerina shoe to consumers through a campaign centered on social sharing.
French fashion house Nina Ricci is keeping tensions high by teasing a third installment of short teasers before the official release of the full video for the brand’s new fragrance L’Extase.
German automaker Mercedes-Benz is kicking off the golf season at The Masters with a social media-driven campaign featuring a new Instagram account focusing on the tournaments.
Luxury brands extend their dedication to quality to every aspect of their business whether it be a window display, an advertisement or an event for their most enthusiastic consumers.
In the last 15 years, consumer sentiment has shifted from apparel to accessories with nearly 20 global fashion brands signing licensing agreements with mass watchmakers such as Fossil, Movado and Timex.
Italian apparel and accessories label Tod’s is taking a whimsical approach to advertise its spring/summer 2015 handbag by focusing on the type of woman who may carry the Cape.
Private aviation brand XOJet is bypassing a mobile application and focusing on its mobile-optimized Web site to adhere to affluent consumers' reluctance to download too many apps.
