NEW YORK - Experiences are the root of a consumer’s interaction with a brand, therefore this interactive model must also turn inward to train and educate employees in a hands-on and informative manner.
NEW YORK – A Facebook executive at the 2015 Mobile: IAB Marketplace said the social networking site’s ability to track mobile users across devices and gauge advertiser return on investment points to the need for delivering relevant and accurately measured messages in an era of cross-screen consumption.
Online marketplace Amazon is a threat to many luxury brands with its expanding presence and recent ranking as the top store for affluent consumers, according to Shullman Research Center.
Italian fashion and design retailer Yoox has officially announced that it will be purchasing British ecommerce site Net-A-Porter after months of speculation about the Richemont-owned site’s future.
French luxury conglomerate Kering is doing its part to promote sustainability by partnering with a new technology company to develop innovative strategies for recycling fabric.
British smartphone manufacturer Vertu is encouraging consumers to #LiveExtraordinary through the use of services included when its mobile devices are purchased.
