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Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.

French department store chain Printemps is celebrating its 150th anniversary with a multichannel campaign that simultaneously points to its past and present.

Italian fashion label Gucci is taking on the latest technology with a new smartwatch created in collaboration with rapper Will.i.am.

Italian fashion house Fendi is showing off its “tiny temptations” through a humorous social video musing on their origins.

Precision cut-crystal maker Swarovski is keeping its fans informed by sharing two behind-the-scenes videos of the brand’s involvement in the latest high-fashion retrospective exhibits.

Most automakers have experienced the media scrutiny and consumer concern of vehicle recalls, but according to J.D. Power 2015 U.S. Customer Service Index Study, owner satisfaction is higher on a recall visit as compared to a repair visit.

Canadian department store chain Holt Renfrew is inspiring new season wardrobe updates in its spring magalog set in Miami.

German automaker BMW is looking to much younger consumers by opening a think tank for sustainable mobility for seventh and eight graders in Berlin.

From that day onwards, consumers will be less likely to find your site on the search engine. Unless something soon is done about it.

Hotel chain The Ritz-Carlton has signed an agreement with Asian property developer Fast Consortium to plan a property in Melbourne, Australia.

British jeweler Graff Diamonds is showcasing its expertise and innovative designs at Baselworld March 19-26 with the unveiling of The Fascination.

LVMH-owned Tag Heuer is the latest Swiss watchmaker to announce a smartwatch, just as the Apple Watch is about to hit stores.

Italian fashion label Roberto Cavalli has selected Peter Dundas as its new creative director.

Condé Nast Entertainment has partnered with Rapt Media to enhance its digital video programming and its advertising offerings.

Most brand and media sources reach aspirationals – those who can sample the lifestyle, but not really live it.

Superior quality, craftsmanship and customer service are among the top qualities expected for luxury brands by affluent consumers across every generation, according to a new report from The Luxury Institute.

Mandarin Oriental Hotel Group is celebrating fans of all sizes with a social video chronicling the adventures of doll-sized people through Shanghai.