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Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

The Swiss watchmaker is supporting the ongoing Aqua Terra 30mm campaign with an ultra-exclusive activation in South America.

The space has expanded by approximately 5,550 square feet.

The French fashion house presents the cases in partnership with the Union of European Football Associations and France Football.

The Swiss watchmaker's last appearance at the industry event was in 2019.

The Swiss watchmaker is tapping its global brand ambassador, Chinese actress Zhang Ziyi, for a three-part marketing endeavor.

In Altiant’s recently published Millionaire’s Media Consumption reports, just over half of global HNWIs said that they are receptive towards the use of AI tools and software in advertising.

Continuing the long-running Neon Legacy initiative, the German automaker also provided G-Classes as “Team Cars” for this year’s Laver Cup 2025 competition.

The Diageo-owned brand is revealing a new prestige pour with tropical influences.

Chartered aviation options and connections with top art and collectibles advisors are among the perks the U.S. financier is beginning to offer its family office clients.

The online resale platform aims to establish itself as a leader in the secondhand market with the update.

The Italian automaker is spotlighting its latest ready-to-wear drop within its vehicle manufacturing facilities.

The Montreal-based outerwear company is merging time-honored luxury codes and modern craft with the seasonal release.

The athlete has highlighted the German automaker’s support during his rise on the ATP Tour.

The announcement follows recent signings of a similar nature from the French fashion house, including American talents Greta Lee and Mikey Madison.

The new digital tool allows content creators to share curated product recommendations seamlessly integrated into the LVMH-owned beauty retailer’s site and app with their followers, earning commission from purchases.

The British fashion house is testing the concept, “first-of-its-kind immersive, innovative, and interactive digital styling experience,” on Sept. 22.

The duo is teaming up to bring archival designs by famed British potter Lucie Rie to life more than three decades after her passing.

The Scottish whisky distiller is shining a light on the talented pit crew of the Italian automaker’s top-level racing team.

The creative directors are stepping away after nine years at the U.S. fashion label.

The French jewelry maison is challenging next-gen horologists to rethink how time is read, introducing the theme that ushers in the 28th edition of the competition.