PALM DESERT, CA – Applications only generate about 10 percent of sales, but they attract the most loyal consumers, according to an executive from Criteo at eTail West 2015 Feb. 17.
Swatch group’s Glashütte Original is sharing its heritage with consumers through a collection of five short films that were presented at the 65th Berlin International Film Festival this year.
French fashion house Balenciaga is appealing to the fashionably informed readership of Style.com with an advertisement on the publication’s mobile Web site.
There is a very serious problem with online smartphone purchases. Tiny keyboards make it very difficult to enter credit card, billing and shipping information – about 150 keystrokes. Google puts smartphone shopping cart abandonment at 97 percent.
Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.
U.S. fashion label Michael Kors is slowing down the action at its fall 2015 runway presentation with Sony F55 4K cameras documenting the collection’s detail in slow motion.
Italy’s Gucci is paying tribute to its Italian roots by expanding the visibility of the “Prince of Dreams: The Medici’s Joseph Tapestries by Pontormo and Bronzino” in Rome.
The St. Regis Washington has partnered with retailer Neiman Marcus to offer guests a bespoke closet and personal shopping experience during their stay.
The New York Times is entering into the supplement category geared toward affluent readers with the introduction “Spending Well: The Weekly Guide to Managing Your Money, Work and Success.”
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
With iPhone 6 Plus users displaying much higher-than-average data consumption rates and order values, it is clear they provide an important new targeting opportunity for mobile marketers.
