Today in luxury marketing - Chinese luxury spending on the rise; Luxury car demand shines through darkening clouds; Averyl Oates departs Galeries Lafayette; Marzotto family buys 7pc stake in Germany's Hugo Boss.
Looking at the most successful location-informed mobile campaigns over the past 18 months, it is clear there are several creative techniques that drive more traffic to the aisles, showrooms and tables of advertisers.
In preparation for Valentine’s Day, retailer Bergdorf Goodman and Four Seasons New York are teaming up to provide insider insights to consumers planning a romantic night on the town.
Global ecommerce marketplace Farfetch is highlighting the sense of individuality that can be achieved through its network of 300 boutiques with its first advertising campaign.
Department store chain Barneys New York is capturing Burberry’s British appeal through digital efforts for an exclusive menswear capsule with the brand.
Italian menswear label Ermenegildo Zegna is showing the range of motion achievable in its tailored Z Zegna sportswear collection through a series of social videos.
Precision cut-crystal maker Swarovski is going behind-the-scenes of the feature film “Jupiter Ascending” to showcase the use of more than 1 million of its cuts as props and costume decoration.
Luxury lifestyle management and concierge service provider Quintessentially Lifestyle is partnering with premium cigar brand Oettinger Davidoff to offer a dedicated service to cigar aficionados.
Italian automaker Maserati is partnering with select hotels in Aspen, CO to give locals and tourists the opportunity to test new all-wheel drive vehicles in harsh winter conditions.
Chanel and Tiffany & Co. were among the luxury advertisers to show that they are in the top of the class in the February issue of Condé Nast-owned Tatler.
German automaker Audi is seeking those who challenge tradition through a mobile banner advertisement on the tablet-enabled version of The New York Times.
