Luxury advertisers such as Gucci and Chanel targeted aspirational readers’ attention by promoting entry-level product ranges in the November issue of Condé Nast's Vogue.
German automaker BMW brought Marco Whittmann, the BMW works driver who won the 2014 DTM Champion trophy at Hockenheim, on a tour of its plant in Munich to meet the men and women who create the brand's vehicles.
British fashion house Burberry is increasing awareness for the newest products from its year-old beauty collection through an initiative focused on a signature runway look.
British department store Selfridges is starting its holiday celebration this week with the launch of its 2014 Christmas windows which focus on 25 classic stories.
Estée Lauder Cos.’ Crème de la Mer is ensuring its consumers #ArriveHydrated with a travel regimen, product guide and a social conversation on Instagram and Twitter.
Fairmont Hotels and Resorts is encouraging North American travel through “The Great North American Bucket List” compiled from Fairmont concierges across the continent.
CurtCo Media’s Robb Report recently redesigned its Collection supplement magazine to reflect the rising interest in collecting art, antiques and automobiles among affluent individuals.
Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed.
Los Angeles real estate brokerage Partners Trust is differentiating its main Web site with a .luxury domain name site to better showcase its luxury properties.
Swiss watchmaker Longines is furthering its relationship with the world of equestrian sports by becoming the official timekeeper and watch of the Breeders' Cup World Championships.
