French fashion house Chanel is premiering a new film campaign with model Gisele Bündchen under the direction of Baz Luhrmann for its storied Chanel N°5 fragrance.
NEW YORK – Marketers should think about Pinterest boards as extension of their merchandising to drive sales from the platform, according to panelists at Luxury Interactive 2014 on Oct. 15.
NEW YORK – Appropriate and effective branded partnerships must reflect the collaborators' mutual understanding of the target consumer, according to a WealthEngine executive at Luxury Interactive 2014 on Oct. 14.
NEW YORK – Pinterest and Instagram are quickly becoming the key social platforms for marketers, according to two executives from Piqora at Luxury Interactive 2014 on Oct. 14.
NEW YORK – Traditional online storefronts no longer meet consumer expectations as ecommerce has evolved, according to panelists at Luxury Interactive 2014 on Oct. 15.
NEW YORK – As luxury brands are opened up to a global, mobile audience via ecommerce, their sales are being hurt by pre-digital risk monitoring systems, according to an executive from Forter at Luxury Interactive 2014 on Oct. 14.
our Seasons Hotel Silicon Valley at East Palo Alto, CA, is extending the opportunity to experience the James Beard House menu prepared by executive chef Marco Fossati of its Quattro restaurant.
German automaker Audi is shifting design directions as Mark Lichte, the brand’s new design director, demonstrates his first concept car at the Los Angeles Auto Show Nov. 19.
Luxury conglomerate Kering is promoting its carbon reduction actions after earning awards from the Carbon Disclosure Project and the Dow Jones Sustainability Indices.
