NEW YORK – Consumer demand is driving a need for an omnichannel shopping experience, requiring organizational changes to evolve, said an executive from Hudson’s Bay Company at Luxury Interactive 2014 on Oct. 14.
NEW YORK – As Audi of America unifies the digital strategy of its independent dealers, customers are given greater control of their buying experience, according to an Audi executive Oct. 14 at Luxury Interactive 2014.
NEW YORK – Building a new Web site from the ground up is not an easy feat, but sometimes it is the best strategy to make an impact in luxury ecommerce, according to an executive from Moda Operandi at Luxury Interactive 2014 on Oct. 14.
NEW YORK – Carrying over the product and brand experiences from offline to online creates a unified story across channels, according to panelists on the “Creating a Meaningful Site Experience to Engage Customers and Drive Sales” session Oct. 14 at Luxury Interactive 2014.
NEW YORK – Luxury marketers need to provide a well-rounded and connected experience across all the channels, according to executives from Adobe and Elastic Path Oct. 14 at Luxury Interactive 2014.
Nearly three out of every four minutes of app usage occurs on one of the individual’s top four apps. But who is to say that all of the other apps downloaded are deemed disposable?
NEW YORK - As retailers update stores to meet customer expectations, they must ensure that sales associates maximize the potential of digital touchpoints, according to a workshop session Oct. 13 at Luxury Interactive 2014.
French leather goods maker Louis Vuitton is expanding its “The Icon and the Iconoclasts: A Celebration of Monogram” collection through dedicated videos about each “Iconoclast.”
NEW YORK – Seamless integration across channels is key to eliminating the conflict between digital and physical interactions, according to panelists Oct. 13 at Luxury Interactive 2014.
NEW YORK – The director of marketing from CDNetworks at Luxury Interactive 2014 highlighted the necessity of a quick and streamlined Web site and ecommerce experience for global brands.
Swiss watchmaker Jaeger-LeCoultre is paying tribute to one of its most important timepieces by examining the influencing scientific journey with three limited-edition releases.