Luxury brands can now capitalize on these greater data insights and tailor a customized experience for consumers – a powerful strategy if used correctly. But get it wrong and the results could be devastating.
With the help of online retailer Net-A-Porter’s Instagram account, the Karl Lagerfeld-inspired Barbie doll has been popping up at runway shows during Paris Fashion Week.
U.S. fashion label Marc Jacobs is staying relevant with a grid-like layout for its Web site redesign that allows many collections to be shown simultaneously.
British online retailer Net-A-Porter is helping readers of New York magazine’s The Cut “reboot” their wardrobes for fall through a mobile banner advertisement.
Global hotel brands often have a reputation that differs markedly across countries, reflecting the challenges inherent in scaling service, according to a new survey by the Luxury Institute.
Many luxury hotels have a salient characteristic that peaks during a certain season resulting in a windfall of booked rooms, but it also forces marketers to recast attractions to keep traffic steady year-round.
Located in the heart of the world’s diamond district, Jardin de Diamants is opening the doors to this previously inaccessible industry by offering private consumers an insider’s buying experience.
The popularity of mobile event applications – matched by their rapidly expanding power and flexibility – is a direct result of the newly emerging mobile workspace.
