U.S. fashion label Michael Kors is expanding its Mercedes-Benz Fashion Week All Access Kors livestream to a Chinese audience with the inclusion of a customizable campaign on Weixin and WeChat.
Italian menswear brand Ermenegildo Zegna will officially debuted its “A Rose Reborn” campaign with screenings at the Busan International Film Festival and the Festival Internazionale del Film di Roma.
NEW YORK - The online purchase funnel is rife with places for consumers to abandon carts, according to an executive from Net-A-Porter at Luxury Retail Summit: Holiday Focus Sept. 9.
NEW YORK – For luxury brands, there is an opportunity across all channels to make the consumer purchase path more personal, according to a panel at Luxury Retail Summit: Holiday Focus 2014 Sept. 9.
NEW YORK – Luxury brands are delving into more bespoke options and marketing, according to Wealth-X’s president at Luxury Retail Summit: Holiday Focus 2014 Sept. 9.
NEW YORK – While print still has a firm place in the media mix for luxury marketers, online content and social media allow for new ways to tell a brand’s story, according to panelists at Luxury Retail Summit: Holiday Focus 2014 on Sept. 9.
NEW YORK - As Starwood Hotels and Resorts expands to meet the evolving global consumer, it does not have to contend with the baggage of heritage, according to an executive at Luxury Retail Summit 2014 Sept. 9.
NEW YORK - Luxury marketers are looking toward the shopping experience retailers are creating this holiday season according to a panel at Luxury Retail Summit: Holiday Focus 2014 Sept. 9.
Italian fashion label Gucci is enlisting model Kate Moss to generate interest in the brand’s new Jackie Bags, a collection that gained its name from Jacqueline Kennedy Onassis.
Precision cut-crystal maker Swarovski is using a microsite to celebrate the 150 collaborations it has enacted in the 15 years of Swarovski Collective, a collaboration the brand has created with designers it sees as talented and holding potential.
Condé Nast Traveler is extending its reach beyond print to ensure that its readers have well-executed vacations through its inaugural Condé Nast Traveler Institute.
Swiss watchmaker Tag Heuer is revisiting a prior campaign to align the brand with its ambassadors and their achievements in athletics, art and science.
Italian automaker Ferrari is beginning to roll out its Apple CarPlay system and is giving fans a good sense of how it operates with news of the first equipped owner.
