U.S. fashion label Michael Kors is bringing consumers to the place of inspiration for its fall/winter 2014 runway collection through a digital travel guide.
Breaking from the usual focus on the appearance of vehicles, a number of automakers are using sound-only social content to give fans a different sensory experience of their models.
Online retailer Net-A-Porter is helping affluent consumers transition their wardrobes from summer to fall with a limited-time, free next-day shipping promotion.
The world of luxury is essentially based on a European precedent – one of heritage, hierarchy and layers of closely codified status. Evidence for it can be found in the nature of the deeply embedded iconography of luxury.
Germany’s Montblanc is introducing a new fragrance for men that is being promoted through an Instagram contest. The Montblanc Emblem is being promoted on social media and the brand is asking consumers to enter using the hashtag #Emblematic. The contest will raise awareness for the brand and its new fragrance and will draw attention to Montblanc’s social […]
Leather goods maker Hermès is partnering with the United States Equestrian Federation as it becomes the official technical riding apparel supplier of the U.S. equestrian teams.
Italian fashion label Versace’s connection with Jennifer Lopez was discussed on MTV’s House of Style, a television show that highlights the interaction between music and fashion.
After the ALS Ice Bucket Challenge has been circulating for a few weeks, designers and luxury fashion players are joining the charity initiative on social media.
U.S. label Michael Kors is celebrating the launch of the new publication by Claiborne Swanson Frank, "Young Hollywood," a book that features a foreword by the brand's namesake designer.
British car manufacturer Land Rover has elected adventurer Bear Grylls as a global brand ambassador to bring attention to the New Discovery Sport coming Sept. 3.
