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Fairmont's The Plaza Hotel in New York is teaming up with Random House Children's Books to replenish its Magic Tree House experience through Sept. 30.

German automaker BMW is providing owners of its i-series vehicles with an application that houses useful vehicle information.

Toyota Corp.-owned Lexus is appealing to Marvel comic book enthusiasts with an extensive bit of product placement in an "Agents of S.H.I.E.L.D." custom issue.

Bergdorf Goodman is facilitating the summer travel plans of affluent consumers through Aug. 2 with free same-day shipping to Manhattan and the Hamptons.

Online real estate marketplace Zillow acquired chief competitor Trulia for about $3.5 billion in stock July 28.

Yoox, the official ecommerce partner of Kering, is teaming up with Chinese social communication application WeChat to enhance its consumers’ mobile shopping experience.

U.S. fashion brand Marc Jacobs is highlighting its store employees’ personal style through a series of Instagram videos.

Real estate brokerage firm Core is taking an unorthodox approach to marketing a new building in the Hudson Square neighborhood of New York.

French jewelry house Van Cleef & Arpels is embellishing its fairy tale-themed social media release from earlier this summer.

LVMH-owned Veuve Clicquot is sending a branded truck around the United States and encouraging individuals to send hand-written letters to friends and family.

The Savoy, Fairmont in London is keeping consumers excited for its 125th anniversary Aug. 6 with a month-long social media campaign.

Italian menswear label Ermenegildo Zegna is sharing its brand aesthetic with male consumers through an international film collaboration.

French jeweler Cartier is planning to debut its latest high-jewelry collection at one of the industry’s most coveted events in September.

British automaker McLaren will unveil its new concept model at the Pebble Beach Concours d’Elegance in California Aug. 16.