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French fashion label Schiaparelli is presenting consumers with a new method to engage in the behind-the-scenes process of a collection.

Brands continue to up their digital advertising budgets, according to the Interactive Advertising Bureau.

German automaker Mercedes-Benz is highlighting its ties to fashion with an eerie campaign video for spring/summer 2015.

French lifestyle brand Lalique is reconnecting with its roots for the opening of a dedicated jewelry boutique at 20 Rue de la Paix in Paris.

Luxury hotel brands are ramping up mobile investments to regain sales lost to online travel agencies, according to L2's latest report.

Italian furniture brand Poltrona Frau is highlighting the craftsmanship of its pieces through a touring event.

Danish audio and video company Bang & Olufsen is joining forces with German automaker BMW to offer an in-car audio system.

Swiss watch manufacturer Baume & Mercier is continuing its “Celebrate Moments” campaign with an update geared toward Father’s Day gifting.

French fashion house Louis Vuitton is encouraging its Twitter followers to pin their favorite Father’s Day gift items as a way to outsource advertising to promote products.

Because of its ability to provide marketers unprecedented insight into problems that could hinder an application’s broader release, a soft launch is one of the most effective tools for maximizing an app’s potential while mitigating risk.

Super wealthy consumers are generally boxed by marketers to fit certain personas, often to the detriment of brands, according to a report by Wealth-X.

Forbes Media is expanding its digital footprint by launching a dedicated Web site Sept. 2 for its luxury lifestyle publication, ForbesLife.

British luxury home and lifestyle brand Wedgwood is the primary sponsor of the British Fashion Council’s millinery project.

U.S. menswear label John Varvatos is generating interest in its newly launched scent portfolio with a social video.

British apparel label Belstaff is giving email subscribers a sneak peek of its David Beckham collection on its Web site to further the feeling of being in the brand's inner circle.

German automaker Porsche is pushing its Porsche Motorsports mobile application just in time for the 24 Hours of Le Mans race June 14.

Italian fashion house Dolce & Gabbana is adding a social component to its Classic Cream lipstick campaign to include consumers in the conversation surrounding the new product line.

The Four Seasons Hotel in Hampshire, England, is furthering its appeal to guests who enjoy riding horses with a new Equestrian Center.