Four Seasons Hotels and Resorts teamed up with mattress manufacturer Simmons to bolster a dream-friendly reputation by introducing customizable beds into its portfolio.
Italian jeweler Pomellato is revitalizing the image of three of its classic ring designs with arthouse films meant to display the brand’s emotion and dedication to creativity.
Italian atelier Fendi is celebrating the 20th anniversary of its Selleria handbag line entering the Japanese market with a string of events throughout the country.
British automaker Aston Martin is gearing up for its largest racing program to celebrate the most extensive motorsport campaign in the brand's history.
Italian apparel brand Gucci is touting its accessories range with a three-part advertisement on Women’s Wear Daily’s mobile Web site to show that its product lines extend beyond fashion.
Chanel, Gucci and Fendi were among the fashion marketers bridging the gap between print and digital with advertisements and featured pieces in pictorials found in W’s “Instaglam” March issue.
Today in luxury marketing - Neiman Marcus reports loss; Made-in-US luxury brands win fans in China; Tesla no DeLorean as 619pc jump makes hottest auto stock; Luxury sedans, limousines for weddings.
Department store chain Neiman Marcus has released an iOS mobile application that blends content and commerce to promote interaction with consumers on-the-go.
For apparel, accessories and jewelry brands, the 86th Academy Awards this Sunday allows them a platform for both product placement and celebrity endorsement
German fashion house Porsche Design is feting the upcoming opening of its Milanese boutique by partnering with Vogue Italia to generate interest among readers with a penchant for photography.
French atelier Chanel is asking its enthusiasts to make a move and explore its Chance fragrance collection with an interactive digital initiative that displays the maison’s playful side.
Switzerland’s Longines is showcasing its relationship with equestrian sports with a new social video that parallels the dedication involved in horse training with that found in fine watchmaking.
The problem is that Android is not controlled by one single manufacturer, not even Google, since it is open source software. So who then is going to win the Android war?
