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Precision-cut crystal maker Swarovski is looking to drive ticket sales with social media promotions to its first feature film production, “Romeo & Juliet,” developed by its entertainment division.

Forty-eight percent of women with a household income of more than $500,000 plan to take a luxury vacation in the next 12 months, while 41 percent of men with the same credentials plan to take a luxury vacation, according to a new report by the Shullman Research Center.

Audi USA is challenging brand enthusiasts Oct. 23 - Nov. 10 to craft a video of the R8 model driving on the Sonoma Raceway, CA, with virtual footage and music for a chance to win a driving experience in the vehicle.

Chanel, Valentino and Miu Miu feature new advertising campaigns in the November issue of Condé Nast’s Vogue to remain relevant and stand out among competing apparel and accessories brands.

U.S. label Michael Kors is illuminating store locations with a banner advertisement on Pandora's mobile Web site to push in-store traffic rather than mobile commerce.

Today in luxury marketing - Giorgio Armani Day in New York; Kering third-quarter sales trail estimates as Gucci disappoints; Prada journal winners announced; Rejuvenated Daimler beats expectations.

With the release of the iPhone 5S and 5C, we saw the death of mobile payment as we know it, and the hundreds of thousands of NFC-enabled retailers across the world are now scratching their heads about what to do next.

The mere fact that a mobile phone number appears in your database does not necessarily mean that you have a blanket authorization to include that number in your telemarketing and advertising initiatives.

U.S. label Tom Ford is sharing its namesake founder’s dressing regimen and philosophy with a social video for its new men’s grooming collection to be released Nov. 1 that inspires consumers to achieve the same branded look.

British label Burberry hosted Brit Rhythm music events in New York, London and Singapore to promote its men's fragrance collection and emboss the brand's associations with music.

Four Seasons Hotel Boston is harnessing the energy cascading into the city for the Boston Red Sox's appearance in the World Series of Baseball with a Twitter promotion and The Bristol Lounge Bar offers.

Chanel, Gucci and Ferragamo promote fine jewelry collections in Condé Nast-owned Tatler’s 232-page November issue that features the highly anticipated Bond Street Jewelry promotion.

Italy’s Giorgio Armani is generating interest in its Armani Live in NYC digital real-time journal Oct. 22-29 and subsequent One Night Only event through a mobile banner ad found on New York magazine’s The Cut.

The Ritz-Carlton San Francisco is taking the burden off guests' shoulders this busy holiday season with a full lineup of offers that covers Thanksgiving through New Year's Day.

Today in luxury marketing - Ralph Lauren's gift To NY fashion; Attorney: Student racially profiled by Barneys, NYPD after buying $300 Belt; Luxury goods theft causes Hermès collection preview cancellation; How retailers can keep up with consumers.

Saks Fifth Avenue is empowering consumers with the ability to digitally put together outfits on specific body types by joining up with a fashion-centric iPad application.

As the role played by robots in automotive factories continues to grow, luxury consumers accustomed to hand-crafted items may begin to have mixed feelings.

Switzerland’s Jaeger-LeCoultre is broadening its affiliation with the world of cinematography through a partnership with Elle magazine and filmmaker Ry Russo-Young that uses film to create brand mythology.

Leading Hotels of the World is celebrating its 85th anniversary with an Instagram competition through Nov. 22 that invites fans to share photographs of memorable birthday cakes.