NEW YORK – A Forrester Research executive at the Luxury Retail Summit: Holiday Focus 2013 yesterday said that although luxury brands may be sluggish to innovate in mobile, marketers that test the medium often see consumers using mobile channels two to three times more than expected.
Champagne brand Dom Pérignon is using its new Instagram page to show off its collaborative project with artist Jeff Koons as a way to reinvent itself and appeal to younger consumers.
Saks Fifth Avenue is boosting foot traffic to its New York flagship’s redesigned fragrance floor through a series of fragrance-themed events intended to draw aspirational consumers.
Fractional jet ownership company Flexjet is celebrating the 50th anniversary of U.S. jet manufacturer Learjet with a nationwide tour that lets guests explore the Learjet 85.
Italian automaker Lamborghini is targeting aspirational consumers by live-streaming Sept. 21-22 the Lamborghini Blancpain Super Trofeo race at the Nürburgring racecourse in Germany.
Mandarin Oriental, Jakarta, Indonesia is inviting runners to its marathon weekend designed to prepare and rejuvenate guests who participate in the first Jakarta Marathon Oct. 27.
British fashion house Burberry is generating product awareness for its latest handbag collection through a pair of mobile advertisements found on New York magazine’s The Cut.
Online retailer Net-A-Porter is looking to increase engagement among brand enthusiasts and tech-savvy consumers through The Netbook, a new invite-only social network application available for Apple devices.
French label Christian Dior is partnering with the Museum of Contemporary Art in Shanghai, China, in an exhibit titled "Esprit Dior" to display brand history in relation to art, fashion, society and culture.
Four Seasons Hotels and Resorts is consolidating and illuminating the culinary activities of its many properties with a food Web site that forms a part of the brand's renovated digital presence.
German automaker Porsche is touting the 918 Spyder model as the brand's plug-in hybrid sports car of the future after its debut at the Frankfurt International Motor Show.
Rolls-Royce Motor Cars celebrated its Goodwood Revival weekend by promoting unity among its consumers with a range of attractions including the "Yellow Rolls-Royce" from a 1960s Metro-Goldwyn-Mayer movie.
