French fashion house Chanel is promoting its Coco Noir fragrance and its mobile-optimized beauty boutique through a mobile advertisement on New York magazine’s The Cut.
Toyota Corp.'s Lexus is encouraging students to devise creative solutions for environmental problems with the possibility of winning a share of $500,000 in grants and scholarships.
Swiss watch manufacturer Ulysse Nardin is celebrating the yachting and competitive sailing industry with the creation of a limited-edition timepiece commemorating the sailing competition that launched America’s Cup.
Hilton Hotels' Waldorf Astoria is publicizing its various properties and amenities in the inaugural September/October issue of its namesake magazine available in print and through an iPad application.
When business talks about owning the customer, we are really talking about owning customer data. You want to know every time a customer has interacted with you – online, in-store, via social.
Magazine publisher Condé Nast International is expanding its traditional publishing role by announcing a $20 million investment in French online luxury resale Web site, Vestiaire Collective.
French label Christian Dior is increasing the exposure of its new men’s fragrance Dior Homme through extensive social media content featuring brand ambassador and actor Robert Pattinson.
French leather goods maker Longchamp is teasing its fall 2013 campaign through social media to keep consumers engaged and drive interest in the products.
Four Seasons Hotel Mumbai is attracting art collectors and enthusiasts with special Art Week events and an auction dedicated to the work of Indian artist Francis Newton Souza.
Hilton Hotels’ Waldorf Astoria New York is encouraging fans of the U.S. Open Tennis Championships to visit the property with a tour-like commercial that airs during matches.
Jaguar Land Rover is unveiling its C-X17 Jaguar concept vehicle at the Frankfurt International Motor Show Sept. 10, which introduces a modular aluminum architecture that the brand intends to use for future designs.
Hawker Beechcraft, NetJets and other private aviation companies are targeting ultra-high-net-worth travelers in the September/October issue of affluent lifestyle magazine Jetset.
Fragrance marketers benefit from social media-driven advertising campaigns that allow consumers to explore a fragrance's elements and essence before coming into a store.
