Russian jeweler Fabergé is showcasing the affluent lifestyle associated with its fine jewelry through a social video that sets different components of its latest collections against a sophisticated backdrop.
Many luxury automakers continue to yield strong sales numbers throughout 2014 as both mature and emerging markets increase demand and new models buoy product lines.
Spirits maker Chivas Regal is beginning a new partnership with Latin rock band Mana to give its followers an inside look at the band’s artistic process.
French fashion house Louis Vuitton is layering its print campaigns with a new mobile application that brings together exclusive advertising content and mobile commerce.
Italian automaker Maserati targeted affluent female consumers with an appearance on the American modeling competition television series The Face that placed the Quattroporte vehicle at the heart of the episode.
Today in luxury marketing - The world of Oscar de la Renta comes to Bloomingdale's; A prince among pilots; Mercedes dangles bounties pushing dealers for top service; Dubai luxury housing firm seeks $500M in London listing.
French fashion label Christian Dior is giving enthusiasts a guided tour of the brand’s inner workings through a renovated Web site that stresses the importance of heritage rather than pushing ecommerce.
Westfield Valley Fair, Santa Clara, CA, heralded the expansion of its luxury collection and a multimillion-dollar dining terrace Nov. 1 with a Fashion DuJour grand reopening celebration that included a fashion panel and a design lab.
Danish audio and video company Bang & Olufsen is expanding its product line with three new stereo pieces that will likely appeal to affluent consumers with a penchant for interior design and functionality.
Toyota Corp.'s Lexus is gearing up for the Specialty Equipment Market Association Show Nov. 5-8 with an executed version of the winning deviantArt contest design that embodies the brand's receptive relationship with its fans.
Ralph Lauren, Gucci and Prada reasserted entry-level products with new campaigns in the December issue of Condé Nast’s Vanity Fair as affluent consumers venture into the holiday gift-giving season.
Starwood's St. Regis Hotels & Resorts is leveraging the voices of four popular bloggers and enacting an Instagram campaign that runs until Nov. 20 to animate its Family Traditions initiative.
Today in luxury marketing - Harrods names fashion directors; Gaultier launches couture for children; Mencyclopaedia: John Lobb; Mercedes doubles US luxury-auto lead over BMW on new CLA.
French apparel and leather goods maker Louis Vuitton is reasserting its association with luxury travel by republishing its City Guides book series, marking the collection's 15th anniversary.
Swiss jeweler Chopard is working together with the Happy Hearts Fund to help rebuild schools and aid children that have been affected by natural disasters with an exclusive bracelet designed specifically for the cause.
Forty-four percent of affluent consumers consider Louis Vuitton to be overrated, whereas 17 percent feel the same about Lexus, according to a survey by the American Affluence Research Center.
Mandarin Oriental Hong Kong is furthering its 50th anniversary celebrations with an Instagram contest until Nov. 14 that aims to compile a broad range of experiences to give prospective consumers a feel for the area.
Louis Vuitton, Hermes and Bottega Veneta led Time Inc.’s Departures magazine to a third consecutive year of advertising growth in its November/December issue as luxury brands continue to show up in large numbers.
Vacation rental Web site HomeAway unveiled its luxury rentals wing that features more than 800 options in 40 countries accompanied by a Pinterest contest.
