Luxury brands that are endorsed by being mentioned in lyrics of popular songs likely see more brand awareness among younger consumers and may see an increase in purchases due to star influence.
French label Christian Dior is targeting affluent men with a new video for its ready-to-wear fall/winter collection that focuses on complex emotions of men while they play a game of pool.
Fine jewelry maker David Yurman is sharing a social video that channels nature and touts the brand's craftsmanship to promote its latest jewelry collection Willow.
Dubai, U.A.E.-based airline Emirates is promoting its first-class private suites available on board its planes beginning on Oct. 1 through a mobile ad on New York magazine’s The Cut.
Four Seasons Hotel Miami is fighting childhood hunger while teaching prospective guests how to cook tapas dishes with the September edition of its monthly cooking class.
Ralph Lauren, Hermès and other men’s apparel and accessories brands are displaying their fall/winter 2013 collections in advertisements found in the September fashion issue of Robb Report.
Dorchester Collection's 45 Park Lane in London is enlisting Rolls-Royce Motor Cars to provide penthouse suite guests a chance to test out the new Wraith model starting Nov. 1.
Social networking platform LinkedIn is cementing itself as a desirable place for automakers since 35 percent of its users plan to buy a car in the next half year, according to a new report by LinkedIn.
Social platform Pinterest is launching a new page exclusively for Fashion Week-related pins that are curated from a number of brands, media outlets and industry influencers.
British fashion house Burberry is generating hype prior to the release of its latest fragrance through a social media approach that has a minimalist feel.
Italian fashion house Gucci is promoting the efforts of its charity organization Chime for Change through an advertisements on the mobile site of New York magazine’s The Cut.
Italian automaker Ferrari is elevating the brand's standards of innovation with the debut of its Ferrari Speciale 458 model Sept. 10 at the Frankfurt International Motor Show.
