French label Christian Dior is increasing the exposure of its new men’s fragrance Dior Homme through extensive social media content featuring brand ambassador and actor Robert Pattinson.
French leather goods maker Longchamp is teasing its fall 2013 campaign through social media to keep consumers engaged and drive interest in the products.
Four Seasons Hotel Mumbai is attracting art collectors and enthusiasts with special Art Week events and an auction dedicated to the work of Indian artist Francis Newton Souza.
Hilton Hotels’ Waldorf Astoria New York is encouraging fans of the U.S. Open Tennis Championships to visit the property with a tour-like commercial that airs during matches.
Jaguar Land Rover is unveiling its C-X17 Jaguar concept vehicle at the Frankfurt International Motor Show Sept. 10, which introduces a modular aluminum architecture that the brand intends to use for future designs.
Hawker Beechcraft, NetJets and other private aviation companies are targeting ultra-high-net-worth travelers in the September/October issue of affluent lifestyle magazine Jetset.
Fragrance marketers benefit from social media-driven advertising campaigns that allow consumers to explore a fragrance's elements and essence before coming into a store.
Italian automaker Lamborghini is celebrating its 50th anniversary with an iPad application that details the brand's development throughout the decades and provides interactive content.
French outerwear label Moncler is tapping Grammy Award-winning singer-songwriter and producer Pharrell Williams for its new eyewear collection promotions.
Mercedes-Benz USA is honoring dedicated fans by showcasing the stories behind their passion for the brand and how they became owners on its Facebook page.
American Express Publishing’s Departures is continuing to add new high-end apparel and accessories brands such as Valentino, Ralph Rucci and Moncler as a way to connect the dots between travel, fashion and lifestyle.
Rolls-Royce Motor Cars unveiled the Wraith model in Canada during an elaborate evening designed to build upon the hype already surrounding the brand's newest vehicle.
