Loews Hotels & Resorts is unveiling its first advertising campaign in three years called "The Room You Need" that encourages guests to enjoy the moment.
Prada-owned Miu Miu is layering its fall/winter collection with female-focused advertisements and a short video that highlight the personalities of the brand's models.
London department store Harrods is increasing foot traffic through the expansion of its luxury accessories department with The Handbag Narratives that rewards consumers with exclusive views and offers.
Precision-cut crystal maker Swarovski is gaining exposure through a fan contest that uses mobile image-sharing application Instagram's new video features.
Richemont-owned Piaget's new global brand ambassador, actress Gong Li, is stirring interest in the Couture Précieuse collection throughout China and other markets with elegant appearances and her commitment to craftsmanship.
Starwood’s St. Regis San Francisco is bolstering its position as the official hotel of the 2013 Annual America's Cup with bespoke services for guests designed to mesh with the world of sailing.
Mobile advertising may find itself overtaken by a more sophisticated and subtle mobile marketing of targeted promotions dependent on user profile, behavior, location and context.
Indochine Media's Robb Report Singapore unveiled a Web site July 5 that provides comprehensive coverage of luxury issues and caters to a growing number of digitally attuned readers.
French glassmaker Lalique is partnering with Swiss watchmaker Parmiagiani Fleurier to create a limited edition set of table clocks that cost up to $480,000.
British jeweler and retailer Astley Clarke is looking to raise brand awareness and attract aspirational consumers by giving away 10 pairs of diamond earrings through a promotional event on its Facebook page.
Louis Vuitton, Saint Laurent, Breguet, Ralph Lauren, Cartier and Dorchester Collection are getting a larger share of attention in the eclectically advertised July/August issue of WSJ. magazine.
