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London department store Harrods is boosting global sales through its new mobile-optimized site that offers international transactions and shipping options.

Swiss watchmaker Hublot is feting its new brand ambassador, soccer star Radamel Falcao, through a partnership with a United Nations charity to help impoverished families in Colombia.

Rolls-Royce Motor Cars is building social engagement with brand enthusiasts by giving them a play-by-play of its journey through a reenactment of 1913 Alpine Trial in Europe.

L'Oréal Luxe is aiming to increase consumers' connections to its brands by allowing digital agency Firstborn to marshal its marketing strategies as its new agency of record.

Your marketing team’s brand paradigm must evolve from product flogger to consumer ally – and trust me, this is a move worth making.

Porsche is virtually putting consumers in the front seat of its new Cayman vehicle via a mobile application that is designed to promote safe driving and build brand awareness, while also letting affluent consumers compete in a variety of challenges.

Four Seasons Hotel Baltimore is tailoring summer packages to accommodate multiple kinds of travelers including families, sports enthusiasts and couples.

Jaguar Land Rover France is supplying guests at the Le Royal Monceau Raffles Paris with access to a Jaguar XJ Ultimate and the new Range Rover Autobiography as part of a marketing strategy that aims to entice current and prospective consumers, as well as elucidate both vehicles' features and enrich the overall luxury travel experience.

The mobile ecosystem has grown by leaps and bounds over the past few years, and with new technologies emerging, marketers are given endless opportunities to reach consumers in unique ways. However, now is the time to fully leverage the power of the medium to stay ahead of competition.

We recently finished a massive analysis of thousands of mobile usability studies in which we identified the major mobile traps that marketers fall into when transitioning their sites and apps to mobile.

The proposed bill to curtail the rampant sale of counterfeit luxury items in New York and protect brand integrity hones in on consumers rather than vendors.

New York department store Bergdorf Goodman is partnering with Web platform Tugg Inc. to bring its "Scatter My Ashes at Bergdorf's" documentary to cities around the country.

High-end smartphone manufacturer Vertu is rapidly expanding its physical retail presence to reach high-net-worth, mobile-savvy consumers in established and emerging markets.

Luxury marketers should use the new Verified Pages feature on Facebook to keep their brand reputation intact in the social media community.