More than half of affluent millennials plan to increase their spending in fashion products during the next year, according to the latest survey by American Express Publishing and Harrison Group.
Swiss watchmaker IWC Schaffhausen is showing its playful side by honoring Swiss National Day with a social video that celebrates Switzerland's national holiday with music.
National Bank of Kuwait is giving its customers a 360-degree augmented reality of an Azimut Yacht tour that can be accessed by scanning an image with the Snipp Khayal mobile application.
Today in luxury marketing - Beauty Editors Day returning to Saks; Vogue and CFDA documentary coming soon; BMW eases path to electric vehicle ownership to gain meaningful sales; Embattled luxury carmakers are scolded for overcharging in China.
Good brand storytelling, like all good storytelling, is rooted in authenticity and originality. It results in qualities that resonate with audiences – entertainment, intrigue and engagement – and is not going anywhere any time soon.
German label Hugo Boss is celebrating its 20th anniversary by honoring 20 iconic products and 20 artists through an exhibit in London, a microsite and other digital promotions.
German automaker Porsche is continuing its celebration of the 911 vehicle's 50th anniversary with a world tour that focuses on the vehicle's influential transformations throughout the years.
High-end smartphone manufacturer Vertu announced a partnership with mobile management company Red Bend Software to give customers more reliability through seamless software updates and enhanced mobile service.
Swiss watchmaker Patek Philippe is redesigning a classic timepiece from its Grand Complications collection to be auctioned off to help research a cure for Muscular Dystrophy.
Four Seasons Resort Maui at Wailea is targeting couples this fall with more than 20 complimentary activities that take guests underwater, into the kitchen and through the Hawaiian forest.
Mobile and social media marketing both tried to solve the open rate problem, but they have faced hurdles that limit their effectiveness at achieving open rates that are greater than 30 percent to 50 percent.
French apparel and accessories brand Lanvin is promoting its men’s and women’s winter collections through a short video that focuses on the models' internal monologues about love, life and the pronunciation of the label's name.
U.S. fashion label Tom Ford is celebrating its global retail expansion by releasing a fragrance that is exclusively available at its new London boutique.
Fifty-seven percent of ultra-affluent millennials say that they enjoy purchasing luxury and designer brands compared to 28 percent of all adults who say the same, according to a new report from the Shullman Research Center.
Swiss watchmaker Breguet is continuing its patronage of the arts by partnering with the Great Mountains International Music Festival and School in South Korea.
