One-off items, a collaborative dealer network and global expansion drove online luxury marketplace 1stdibs to reach the $650 million sales benchmark, as reported by its dealers, at the end of 2012.
Few bricks-and-mortar retailers have taken full advantage of the opportunity to marry their location-based product inventory with shoppers’ location-based product demand.
As Amazon grows its high-end product range, luxury brands that rely on ecommerce for sales must be sure to offer a shopping experience far beyond that on the digital retail giant’s site.
Italian automaker Ferrari and Champagne brand Veuve Clicquot are raising awareness for their shared values of performance, high standards, creativity and boldness with a new events partnership.
Auberge Resorts is appealing to affluent travelers’ desire to experience the local culture of the destinations to which they travel through a new culinary program at its North American properties.
Mercedes-Benz Financial Services is boosting its customer service by offering its mobile application in new vehicles to help owners manage their accounts on the go.
High-profile luxury brands consider China a top market for sales potential, while high-end retailers are in the earlier stages of entry into the country.
Italian fashion house Fendi is showing the craftsmanship that went into its relaunched Selleria collection through global multichannel efforts that span store windows, a microsite and social media.
Four Seasons Hotels and Resorts is updating its storytelling strategy with a magazine redesign that delivers a more modern approach, expanded content and a stronger point of view.
Italian footwear label Salvatore Ferragamo is bridging the gap between the themed window display at its New York flagship boutique and its Italy-based museum exhibition through a QR code.
Louis Vuitton, Christian Dior, Cartier, Valentino, Ralph Lauren and many other luxury advertisers are reaching the 1.6 million readers of the latest WSJ. Magazine, out for the United States’ Memorial Day weekend.
Today in luxury marketing - Ralph Lauren sales miss estimates, but it sees a pick-up; Fabrizio Cardinali appointed Dunhill CEO as change continues at Richemont; Luxury-goods companies go to great lengths for China's VIP shoppers; Luxury buyers preferring bright colors over sober classics.
If Saks Inc. goes through with the leveraged buyout of its company, the result could either spur international growth of the retailer or hollow out the company depending on the buyer’s intentions.
