Today in luxury marketing - Amanda Seyfried Givenchy ads are en route, displacing Liv Tyler; Jones Group swings to Q1 profit as revenue improves; Starwood Hotels profit exceeds estimates on tax benefit; Luxury shopping firms bet on casino approach in China.
London department store Harrods is looking to boost traffic and sales on its ecommerce site today through the “Opening Night” online event that kicks off its summer campaign.
French leather goods and scarves maker Hermès is pushing its spring/summer “A Sporting Life” campaign through artistic imagery and editorial content in its new mail magalog.
The majority of U.S. affluent consumers book hotel stays online, but mobile reservations are becoming more common among younger consumers, according to new research by the American Affluence Research Center.
Luxury apparel and accessories advertisers are showcasing spring collections in the May issue of WSJ. Magazine, which is up 42 percent in ad pages since the same time last year.
Today in luxury marketing - Alexander Wang's first Balenciaga campaign revealed; Watch Keira Knightley star as Coco Chanel; Roy Lichtenstein's Barneys moment; First official 2014 Mercedes-Benz S-Class photo apparently published by Benz itself.
The luxury industry operates in an amazing inversion to most economic drivers. When economic times are bad, luxury does well. When economic times are worse, luxury does better.
German label Hugo Boss is generating buzz for the May 30 live stream of its Shanghai, China-based Boss label runway show with a new video campaign that runs across digital, mobile and social media.
Luxury hotels should cater to today's younger, more adventurous affluent traveler who is seeking exotic locations and packages to be immersed in new cultures.
Rolls-Royce Motor Cars is targeting affluent Harrods shoppers with window displays at the London department store to celebrate the British debut of the Wraith vehicle.
Land Rover North America is promoting its next-generation Range Rover model features and driving capabilities through an interactive mobile application.
Fairmont Hotels & Resorts’ The Plaza, New York, is topping off its multichannel marketing efforts centered on Baz Luhrmann's “The Great Gatsby” by opening a new suite on the day of the film’s opening night.
Today's affluent consumer is younger with certain digital expectations. If luxury brands do not meet those expectations, they will miss out on a huge opportunity.
Understanding which channel is responsible for driving an application download is critical to managing resources and improving marketing effectiveness.
Swedish manufacturer Hästens, maker of luxury beds ranging from $6,000 to $99,900, is looking to change how U.S. consumers shop by encouraging them to come in-store to try its products and relying on word of mouth to gain new business.
Luxury watchmakers are attempting to out-build each other's booths with giant structures and complex architectural designs at the 2013 Baselworld Watch and Jewelry Show April 25-May 2 in Basel, Switzerland.
