Jeweler Tiffany & Co. transformed its New York flagship store to show off its collaboration with the 2013 film adaptation of F. Scott Fitzgerald's “The Great Gatsby.”
Luxury brands and retailers can engage passersby with mobile touch points on their window displays as long as the effort reflects the entire brand experience.
Clive Christian, Chopard, Y.Co Yachts, Ulysse Nardin, Breitling, St. Regis and other luxury advertisers are targeting Bentley owners and enthusiasts in the spring issue of the automaker’s North American magazine.
Ritz-Carlton Palm Beach is enticing affluent families with summer camp-themed getaways called “Camp Loggerhead” that combine luxury travel with childhood traditions.
Today in luxury marketing - Burberry taps China to beat luxury fears; Versace eyeing second location in Milan; Lacroix to create special collection for Schiaparelli; Reubens win approval for mansion near London’s Ritz Hotel.
Consumers fundamentally do not like to be marketed to in intrusive ways, and often advertising makes us think of our insecurities rather than celebrating what makes us special.
Gucci, Tiffany & Co., Audi, Estée Lauder, Louis Vuitton and Burberry are among the top 10 brands that are showing digital dominance in Japan, according to a new report from L2 Think Tank.
French jeweler Boucheron is immersing consumers in the 120-year history of its headquarters at 26 Place Vendôme through an interactive digital experience.
Audi of America is raising awareness for its product placement in the "Iron Man 3" feature film by creating an engaging digital comic book in collaboration with Walt Disney Co.'s Marvel.
British fashion house Belstaff is pushing the brand’s adventurous side in a week-long Instagram campaign that prompts brand engagement on the mobile-social channel.
Advertisers such as Chanel, Ralph Lauren, Porsche, Cartier and Hermès are tapping the lifestyle setting in the spring 2013 issue of Bloomberg Pursuits under new editor Ted Moncreiff.
Today in luxury marketing - LVMH hit by weak Asia demand; Daimler sets EADS exit timing with 61.1M-share sale; Audi design getting big overhaul?; Retailers on edge in wake of attack in Boston.
