The Neiman Marcus Group Inc.’s filing for an initial public offering June 24 will likely have no effect on consumers’ opinions as the retailer’s owners are looking to see a return on their investment in the company.
Italian fashion house Fendi revamped its online presence through a new Web site that is tablet- and mobile-optimized to allow consumers to browse its collections on the go.
British menswear label Alfred Dunhill is celebrating its masculinity and pushing aspirational qualities through a new film in its Portraits of Achievement series that features British sailor and Olympic champion Lain Percy.
Swiss watchmaker Rolex is amplifying its exclusive Wimbledon partnership by adding digital content that aims to simplify fans’ viewing experience and excite consumers for the championships.
Swiss watchmaker Hublot is targeting Miami Heat fans by honoring the team's victory over the San Antonio Spurs in the 2013 National Basketball Association finals with new timepieces.
Dolce & Gabbana, Prada and other luxury marketers maintain a wide scope in the July issue of Condé Nast's Vogue as they continue to target entry-level consumers with eyewear and other seminal products.
Retail chain Saks Fifth Avenue is rebranding itself as a place of fashion inspiration and not just a place to shop with a new forward-looking multichannel campaign.
Spirits brand Johnnie Walker is eyeing affluent men through a partnership with Alfred Dunhill to create a limited-edition gift set that will extend the reach of both brands.
Mobile shopping is increasingly an area of competitive advantage for retailers who get it right, according to a new report from Skava that shows 88 percent of smartphone shoppers have negative experiences.
Four Seasons is banding together its China properties by offering a Grand Tour package in an effort to stimulate tourism in the area and attract new guests to its hotels.
Gilt Groupe is kicking off its Summer Must Haves mobile sales series and letting consumers shop exclusive looks and fashion items via its mcommerce applications.
Today in luxury marketing - Maybe he's born with it? Tom Ford launches men’s beauty line; Electric car maker Tesla unveils 90-second battery pack swap; Valextra confirms IPO plans; Pflanz named chief of Rémy Cointreau.
One of the most important auditory cues associated with any brand-name product is the brand name itself. The brand name is not really a sensory signature in itself or an example of sonic branding, but it still has the power to make or break a product line’s success.
