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General Motors’ Cadillac is pushing the new ATS model through augmented reality installations in top U.S. marketers by transforming street murals into driving experiences on smartphones and tablets.

Apple’s much anticipated first step into mobile payments is finally here, with the company readying a way for customers in its stores to pay for purchases using the Passbook application.

Today in luxury marketing: Longchamp sees slower China sales growth; Daimler slashes output of flagship Mercedes car; Tumi plans secondary offering; Global wealth falls for first time since financial crisis.

French fashion house Chanel is not only sticking to standard print and television placements, but using digital and mobile banner ads to promote its groundbreaking Chanel No. 5 fragrance video campaign with actor Brad Pitt.

NEW YORK - A Donna Karan executive at the Luxury Interactive 2012 conference said that social media engagement peaks when the brand provides consistent and transparent content that is tailored to the needs of its social audience.

NEW YORK - A Mercedes-Benz USA executive at the Luxury Interactive 2012 conference said that a brand’s advocates on social media are the most crucial to reach so that marketers can create word-of-mouth that embodies their true ideals and lifestyle.

NEW YORK – A ShopIgniter executive at the Luxury Interactive 2012 conference said that many marketers are still slow to embrace mobile. However, as more brands dive into the social space, it is imperative that they no longer ignore the emerging medium.

NEW YORK – A L’Oreal executive at the Luxury Interactive 2012 conference said that personalization is the key component in driving that one-on-one experience.

Mobile technology has carved a path from retailer directly to consumers, and has given the industry a viable way to communicate with their best customers at the most opportune time.

NEW YORK - A Mercedes-Benz USA executive at the Luxury Interactive 2012 conference said that optimizing a Web site for spontaneous navigation is the key to bolstering the platform for brand exploration and eventually purchasing.

NEW YORK - A Four Seasons Hotels and Resorts executive at the Luxury Interactive 2012 conference said that the brand is diving headfirst into social media at both the corporate and local levels and, as a result, the brand is leveraging its social-based service.