Luxury marketers that push service and personalization in the days leading up to Christmas will likely trigger more last-minute purchases from affluent consumers compared to brands that offer discounts, experts agree.
British automaker Rolls-Royce Motor Cars is engaging historians and brand enthusiasts though a live-action sand painting social video that tells the history of the company.
Four Seasons Chicago’s bar and restaurant Allium is looking to distract guests from their New Year's resolutions through all-you-can-eat dinner specials.
Robb Report is asserting its expertise on fine watches through a magazine-style iPad application that includes digitally-enhanced content and advertisements.
Today in luxury marketing - Romeo Beckham is the adorable new face of Burberry; Dior unveils new skin care formula for spring; Mercedes merges China sales units in push to boost deliveries; US region’s rising wealth brings new luxury brands and wealth managers.
The third screen is here to stay and can no longer be viewed merely as an advertising experiment or side project. But what does the future hold for mobile advertising?
Mercedes-Benz USA is pushing its Winter Event through a multichannel campaign that nods to Santa Claus’ “Naughty or Nice” list in a commercial and e-card tool.
Affluent consumers are 40 percent more likely to make a purchase on a luxury retail Web site compared to non-affluent consumers, according to new data from Martini Media and comScore.
BMW of North America is featuring the emotions of holiday homecomings in a new social video called “The Road Home” that shows a number of trips made in its vehicles and wishes consumers well this season.
SLS Hotel South Beach, Miami, FL, is bolstering its on-site services and luxury lifestyle association through a new mobile application that is available for download on the iPhone and iPad as well as via in-room iPads.
Luxury marketers such as Louis Vuitton, Christian Dior, Rolex, Saint Laurent Paris and Cartier are continuing to push for holiday and post-holiday sales among the pages of the comedy-themed January issue of Condé Nast’s Vanity Fair.
French fashion label Christian Dior is flaunting its J’Adore Dior fragrance and Lady Dior handbags in a new social video titled “As If By Magic” to get consumers excited about spring fashion.
Hotel chain Ritz-Carlton is bolstering membership in its frequent stay program Ritz-Carlton Rewards for guests in China through a partnership with German automaker Mercedes-Benz.
