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Progressive agencies and brands are now exploring the different aspects of local mobile advertising such as location capabilities and creative formats, and treating them as separate objectives within mobile.

Fendi is romanticizing its fall handbag line and Italian roots through an exclusive short film in which its 2Jours bag has a starring role.

NEW YORK - A Tod’s executive at the Luxury Interactive 2012 conference last week said that though millennials are not an immediate source of revenue, the consumer group is a long-term investment for survival in the industry.

NEW YORK - A Mandarin Oriental executive at the Luxury Interactive 2012 conference last week said that marketers can strengthen their Twitter presence by treating the platform as a venue to reach uniquely engaged consumers and provide them with tools to make the brand message part of the larger conversation.

Here are five key tips for luxury brands and retailers to remember when marketing online at Christmas.

NEW YORK – A Louis Vuitton executive at the Luxury Interactive 2012 conference this week said that smartphone users need to be given choices on optimized brand sites so that marketers can cater to their needs on the device.

The top 10 percent of U.S. households in terms of wealth will increase their holiday gift spend 21.9 percent year over year, while the remaining 90 percent will spend approximately 11 percent less, according to a new report from American Express Publishing and Harrison Group.

Jeweler Tiffany & Co. is outdoing its competitors in the digital space as the only brand to receive a genius ranking on L2 Think Tank's new Digital IQ Index: Watches and Jewelry.

A consumer mobile service needs to be accessible by as many types of phones as possible to reach the maximum number of potential customers.

NEW YORK – A Swarovski executive at the Luxury Interactive 2012 conference said that customers with an established and nurtured brand relationship will spend three-times more than consumers who enter the brand anonymously.

NEW YORK – A Tod’s executive at the Luxury Interactive 2012 conference said that affluent males are twice as loyal as female consumers and can be reached best via email, brand partnerships and a lifestyle-based digital marketing approach.