Fairchild Fashion Media is revamping its Menswear magazine and replacing it with “M,” a quarterly-published publication geared toward fashion-forward, affluent men.
Magellan Jets updated its mobile application for the iPhone and iPad to provide ease and consistency for affluent consumers looking to make a quick getaway on a private jet.
Luxury advertisers such as Chanel and Dolce & Gabbana showed new print campaigns that relied on intense images to appeal to affluent readers’ emotions to stand out against non-luxury advertisers in the June issue of Condé Nast’s Vogue.
Starwood Hotels & Resorts’ St. Regis is enticing its loyalty members interested in Queen Elizabeth II's 60th anniversary on the throne and London culture with a curated four-night experience.
Today in luxury marketing - Tiffany cuts full-year profit forecast; Is Instagram killing the luxury dream?; Audemars Piguet CEO out; Christian Lacroix, the label, to open a store next month.
The aspirational/symbolic buyers that most luxury marketers are chasing have all but disappeared in this economy, according to one of the leading luminaries in the luxury marketing world.
Italian fashion label Prada is presenting “A Therapy,” a short film starring Helena Bonham Carter and Ben Kingsley that demonstrates how the brand’s items are recognizable and coveted by everyone.
Macy’s Inc. is using third-party Chinese retailer omei.com to increase sales, which may give Macy's and sister company Bloomingdale's a better understanding of Chinese consumers while increasing sales in a booming luxury market.
Mercedes-Benz is building awareness through product placement and sponsorship at the 73rd Senior PGA Championship by allowing consumers to hone their golf skills while engaging with interactive brand experiences.
Jeweler Tiffany & Co. is pushing a new collection by in-house designer Paloma Picasso and its mobile commerce-enabled site via an advertisement in the Pandora iPhone application.
Premium tequila company Dobel is collaborating with musician Perry Farrell for a multichannel campaign spanning print, social media, television, sponsorships and digital advertising to promote its Maestro line.
Louis Vuitton is the most valuable luxury brand in the world, up 7 percent on the list from last year, according to the BrandZ top 100 list from Millward Brown.
French footwear label Christian Louboutin is showcasing collections and designer sketches in its first iPhone application that acts as a to-go guide to the brand.
French jeweler Chopard is using its partnership with the 65th Cannes International Film Festival to push new products, celebrate its legacy and connect with consumers through cultural icons.
Advertisers including Chanel, Cartier, Rolex, The Peninsula and the Bellagio are taking advantage of advertising opportunities in the newly-revamped Travel + Leisure magazine.
High-end home appliance manufacterer Jenn-Air is leveraging its Master Class, a group of kitchen experts commissioned by the brand to give consumers advice, by offering editorial content via its new blog.
