Audi of America is debuting a driving program focusing on its new electric vehicles that allows engineers in Germany to get instant feedback and data on driving conditions while launching a hashtag campaign to spark mobility discussions.
Miami-based Fontainebleau hotel is using The New York Times mobile site to reach an affluent audience with a banner ad that connects to optimized content.
Modern Luxury Media is adding to its bridal arsenal with the debut of its Modern Luxury Brides South Florida & The Caribbean publication, set to launch June 8.
SMS campaigns are one of the best ways to build customer loyalty and, by doing so, driving sales to different channels including mobile, online and in-store.
Today in luxury marketing: Net-A-Porter makes move into China; Mobile retail growth up 87 percent; Hermès loses China trademark dispute; China turns to domestic luxury brands.
German automaker BMW, closely followed by Audi and Chanel, are the most-searched luxury brands by U.S. consumers, according to findings from the Digital Luxury Group.
High-end fashion and beauty brands grabbed real estate in Condé Nast's Vanity Fair's Hollywood Issue, one of the most highly-coveted annual hubs for print advertisements.
Mobile banking is gaining traction and is expected to reach 50 percent of consumers by 2016, according to a new study from global business advisory firm AlixPartners.
The majority of Facebook’s mobile users are from developed nations and come through a smartphone application ecosystem, which is a hugely important sector for marketers and brands to target.
German automaker Audi and Swiss watchmaker Piaget are attempting to target a highly-educated, tech-savvy and intelligent audience by sponsoring the 2012 Film Independent Spirit Awards in Santa Monica, CA.
