Luxury brands such as Giorgio Armani, Versace and Oscar de la Renta took center-stage by dressing the celebrities who attended and performed during the 54th Grammy Awards on Sunday, Feb. 12.
Crystal Cruises is targeting religious affluent consumers through its new Christian Heritage Tours that take passengers to various historical places in Europe.
One consistent bright spot in the sea of rough news is the outstanding performance of luxury marketers worldwide. Expect that trend to continue, bar some act of God or awful international incident.
Department store Neiman Marcus is looking for new street-style photographers to take pictures at music festival SxSw for its NMDaily blog through a Facebook contest launched last week.
French fashion empire Hermès is further emphasizing the hand craftsmanship and strong history behind the brand through a new exhibit to open in London.
Sotheby’s International Realty is looking to encourage affluent consumers to browse through its housing listings with its new location-based iPad application.
Luxury watchmaker Ulysse Nardin is taking advantage of the ultra-affluent American Express Publishing's Departures magazine readership through email blasts that lead to a specially-curated page about an exclusive product.
Trump International Hotel’s Las Vegas property is looking to increase its online bookings through a charitable tie-in with the American Heart Association during American Heart Month.
Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
Department store Barneys New York is looking to connect with women of all ages through its Tree Time campaign, a multichannel effort that focuses on the natural beauty and talents of women at different points of their lives.
High-end interior design firm Holly Hunt has started using mobile devices as an interactive presentation vehicle for potential customers and for video inventory in its warehouses.
Small luxury hotel operator Auberge Resorts is inviting guests to entertain their daring side with a slew of new adventure-themed experiences at its properties in the United States and Mexico.
