Russian jeweler Fabergé is expanding its bricks-and-mortar presence with the addition of two new boutiques in London and New York and a partnership with British department store Harrods.
Lifestyle brand Ralph Lauren is promoting its 2011 holiday collection through an entire New York Times Web site above-fold homepage splash including the highly-coveted panel ads, leaderboard banner below the masthead and side tower.
Condé Nast’s W magazine’s annual gift guide supplement is up 57 percent in advertising pages from last December and highlights a number of luxury gift options from the likes of Chanel, Christian Dior, Patek Phillipe and Bottega Veneta throughout the editorial content.
Luggage manufacturer Tumi is hoping to catch holiday executive travelers with its catalog featuring men and women using an array of customized branded products meant to inspire gift ideas.
Famed auctionhouse Christie’s has released a mobile application for Android and updated its iPhone version in another step in its journey towards real-time mobile bidding.
The leading luxury department stores including Bloomingdale’s, Bergdorf Goodman, Neiman Marcus and Harrods have been pushing their shoe departments, leading experts to wonder why footwear is becoming a new obsession in the industry.
German automaker BMW Group is celebrating its 40 years of global cultural engagement efforts with the launch of a limited-edition branded book called “Culture.”
New York-based department store Bergdorf Goodman’s latest print magazine contains a large amount of fashion pictorials, editorials and interviews with luxury designers, paving the way for brands in the publishing industry and increasing consumer engagement with Bergdorf.
Menswear designer Hugo Boss is driving in-store traffic and increasing its social media fan base with a mobile check-in-based contest through which fans can win a New York shopping experience.
There are so many parts of China with different demographics, brand affinities and cultures that luxury brands often do not know where to start. Moreover, luxury brands often apply the same marketing techniques to each area, which is a mistake.
Jeweler Tiffany & Co. is using print catalogs to help increase brand recall and get branded products in front of affluent consumers’ eyes this holiday season.
Lifestyle brand Ralph Lauren Corp. is going the extra mile for the holidays with a seasonal microsite that features two shoppable catalogs, links to its ecommerce site and digital magazine as well as a tab dedicated to its bricks-and-mortar experience.
Luxury villa rental company Wimco recently released its annual Vendôme Guide to St. Barts with a multitude of QR codes that lead consumers directly to mobile-optimized real estate listings for the first time.
